Audemars Piguet

Seek Beyond → Brand campaign

THE END OF THE PATH IS WHERE WE BEGIN — SEEK BEYOND the new Audemars Piguet message invites you on a journey where imagination runs free. A quest driven by our unique mastery and unleashed creativity, a rallying cry for the free spirited and future shapers. Shot in Vallée du Joux, Switzerland.

directed by Neels Castillon

talents — Fanny Sage, Jean Augnet, Sulian Rios, Patricia Zhou, Robin Nimanong 

music — Labrinth 'no ordinary'

agency — Publicis Luxe
executive creative director — David Soussan
executive creative director — Marie-Eve Schoettl
creative director — Gabrielle Attia
creative director — Fanny Buratto
account manager — Marion Forestier
agency producer — Sophie Megrous
business director — Camille Rieu

client — Audemars Piguet
global head of brand communications — Valentin Bentz
brand communications manager — Katherine McKay
global visual content specialist — Claudio Zenger

production company — PSYCHO x Motion Palace
executive producer — Céline Quideau
line producer — Erwann Colas
production coordinator — Chloé Goueihlé

cinematography — Arnaud Potier
casting & movement director — Fanny Sage
1st AD — Didier Mallet
steadycam operator — Rémi Quilichini
hair stylist — Marc Orsatelli
wardrobe stylist — Barbara Loison
wardrobe stylist assistant — Alice Jollivet
drone pilot — Laurent Doumas
drone cameraman — Arnaud Deregnaucourt
drone assistant — James Ledolley

post-production — Motion Palace
editor — Sébastien Rouquet
producer — Louis Arnoux
executive producer — Ariane Cornic

VFX studio — The Mill
VFX executive producer — Cécile Hubin
VFX producer — Cédric Negrel
VFX supervisor — Franck Lambertz
VFX supervisor — Olivier Jarry
shoot supervisor — Jean Christophe Olivier
additional editing — Chloé Charrier, Cécile Crilout
color grading — Loic Lavaux, Hervebays
coordinator — Ghalia Chammat
concept artist — Nathan Lucas
matte painting — Sergey Likharyev, Benjamin Bardo
generalist — Paul Goubet, Guillaume Hupe
FX — Felix Guglielmi
lighting — Valentin Lesueur
motion design — Yohann Leroy, Agathe Sayegh, Max Loriot
motion design —  Jean Yves Parent, Julien Pinot
compositing — Arthur Sayanoff
flame artists — Franck Lambertz, Sébastien Kremer

production service Switzerland — Because Production
line producer — Nicolas Zen-Ruffinen
production manager — Laura Stucki Ferrara
production coordinator — Laetitia Cervini
production assistant — Samuel De Chastonay
1st AD — Mariângela Tresch Galvao
location manager — Dirk Appermont
dop macro — Julien Bourdeille
AVA Operator — Christophe Persoz
product master — Jean-Paul Cardinaux
1st AC — Maxime Raymond
2nd AC — Fanny Reynaud
key gaffer — Mathieu Werlen
grip — Nina Refondini
set designer — Patrick Jutzeler
art dept — Anja Bobst, Benoit Fontaine, Alex Effrati

production service Slovenia — Bas Production
executive producer — Andrej Caruso
line producer — Anja Opasic
location research — Andreja Slavic
production manager — Anja Mikacic Peric
gaffer — Marko Perne
best boy electrician — Uros Mac
electrician — Igor Mlakar
electrician — Jani Podmiljsak
key grip — Ivan Lekovic
best boy grip — Dragan Cvrkota
focus puller — Sabina Smodej
2nd AC — Nejc Zamernik
video assistant / Qtake — Darko Zupanc
DIT — Bozo Zadravec
production designer — Maja Moravec
art director — Robert Tudjina
construction manager — Aleš Bracović
SFX — Boštjan Peterlin
master rigger — Filip Kržišnik
stylist assistant — Timotej Rosc
make-up — Dajana Pajkić
make-up Assistant — Špela Bušić
hair Stylist — Borut Novak
transport captain — Luka Tepeš
stunt rigger/safety — Jan VIDMAR
stunt rigger/safety — Jonatan JARC
stunt rigger/safety — Matevz Dernovsek
camera van driver — Roman Recher
light van driver — Damir Skec
light/ grip van driver — Damir Zupan




storyboard




behind the scene with a Fuji GA645