Lancôme

Embark on a thrilling New Year adventure with Global Ambassador Ni Ni. It’s time to ignite the power of the rose and spark Lancôme’s  90th anniversary celebration. Filmed in the frozen beauty of Kanas Lake, deep in China’s Altai Mountains, with contemporary artist Cai Guo-Qiang bringing the iconic rose to life through gunpowder art.

director — Neels Castillon
producer — Jean-Pierre Gavini
dp — Romain Alary
line producer — Maxime Brun
production coordinator — Elif Sonmez
drone team — Nicolas Gaillard & Brieuc Le Mercier
production company — Prodigious Paris

agency — Publicis Luxe
ECDs — David Soussan & Marie Eve Schoettl
CDs — Capucine De Goeje, Nicolas Chauvin, Grégory Athéa
agency team — Matthieu Daversin, Estelle Diot, Zelda Bensoussan

service production (china) — Eagle Media
founder & CEO — Edmond Tao
EP — Kitty Kang, Anqi Xi
EP team — Zooey Zhang, Gavin Ko
production manager — Jay Lee
producer team — Tang Xiao Ming, He Jun Qiang, Shi Bin
xin jiang producer — Alkam
casting — Gary Zhang, Lila Zhang

1st AD — Bernie Chui
1st AC — Wang Jun Hui
dit — Chris Wang
grip — Xi Chao
gaffer — Dickson Lim
steadicam — Hong Lei
props — Xiong Mao
post producer — Juliette Bleynie
editorial — Motion Palace (Vincent Duluc), Prodigious (Colin Malogne)
color grading — Saint Louis (Sylvain Canaux)
tape to tape — Régis Oyer
flame artists — Bruno Maillard, Sébastien Delecour, Emilia Redondy, François-Xavier Clément, Louis Nicod
vfx producer — Jeremy Djaffer
CGI — Mécanique Générale & Square

storyboard —

analog bts —