Nespresso

In this new 2021/2022 global campaign, Nespresso has the ambition to elevate coffee as an art, celebrate coffee farmers as artists. The campaign conveys the stories of how the action of caring elevates and defines a unique Nespresso coffee, by taking part of the renewal of the whole brand identity and imagery of Nespresso, breaking communication codes of the category in product, coffee farmers and craftsmanship representation.

This new 2021/2022 global campaign was shot with real coffee producers on location in Zimbabwe, Uganda, Costa Rica & Nicaragua.

directed by Neels Castillon

client — Nespresso
voice over — George Clooney
creative agency — MC Cann
production company — RSA Films
agency — Hogarth Worldwide

RSA FILMS GLOBAL CREW
executive producer — Debbie Garvey
producer — Holly Wolfers
production manager — Boris Franchi
travel coordinator — Lily Moore
movement director — François Przybylski
1st AD — Louis Arnoux
cinematography — Romain Alary
1AC — Étienne Burguy
sound engineer — Alexandre Le Mouroux
camera and lenses — RVZ

MC CANN
creative director — Neil Ward-Baskin
art director — Myriam Davaf
art director — Mathilde Champeaux
group account manager — Frederic Guiraudoi
account manager — Elsa Fenelon
project manager — Michelle Leclerc

HOGARTH
head of integrated broadcast — Dee Butler
senior producer — Fiona Campbell

MOTION PALACE
executive producer — Ariane Cornic
editor — Sébastien Rouquet
color grading — HerveBays
sound design & mix — Yann Rouquet
music — Awir Leon

UGANDA & ZIMBABWE CREW
service company — Farm Africa
producer — Gavin Mc Jannet
production manager — Megan Baker
2nd AC — Casey De La Harpe
gaffer — Jean De Kock
best boy — Dean McGowan
art director — Adi Van Zyl
art assistant — Jade Scully
medic — Bob Fabre

COSTA RICA CREW
farmers — Joshua & Jordan
executive producer — Gustavo Paris Pacheco
senior producer — Gustavo Jimenez Chavarria
production coordinator — Gimena Cortes Ramirez
production assistant — Christian Granados Vindas
location scout — Ana Lucía Arias Bustamante
location scout — Harold Calderon
translator — Marian Barrantes
art director — Carlos Amador Umaña
art assistant — Alvaro Elizondo Mora
art assistant — Elizabeth White
1st A/C — Juan Quesada Retana
gaffer — Roberto Valerio Madrigal
best boy — Luis Marin Ulate
craft person — Isabel Rivas Luna
on location medic — Carlos Murillo

NICARAGUA CREW
farmers — Cindy & Anderson
executive producer — Gustavo Paris Pacheco
senior producer — Gustavo Jimenez Chavarria
production coordinator — Ana Lucía Cantillano
PA— Christian Granados Vindas
location scout — Ronny Cajina
translator — Marian Barrantes
art director — Carlos Amador Umaña
art assistant — Mauricio Lara
1st A/C — Marcelo Bandelwerg
gaffer — Roberto Valerio Madrigal
best boy — Ramiro Baldizon
craft person — Bruno Cortina

behind the scene with a Leica M6